A Marketing Qualified Lead (MQL) is a leader who has shown a higher level of interest in your product or service than the average lead.
They have typically engaged with your marketing efforts, such as downloading a whitepaper, attending a webinar, or engaging with your content on social media.
MQLs are considered more likely to become customers than other leads, but they may not yet be ready to make a purchase.
The primary goal of a marketer is to generate MQLs by creating compelling content, targeting the right audience, and using effective marketing strategies.
Once an MQL has been identified, the marketing team will continue to nurture the lead through targeted content and communication, with the goal of eventually turning them into an SQL.
